I like Hachette. I like your titles. And I think that the demonstrated price elasticity of e-books means it's worth a healthy conversation with Amazon to see how publishers, authors and readers could all benefit from lower prices for them.
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If you're in the info-marketing space, I'm wiling to bet that you've taken more than a few trainings from well-known industry leaders.
People like Frank Kern, Mike Koenigs, Lisa Sasevich, Jeff Walker, Ali Brown, et al might ring a bell.
For the record, I consider them the "old guard" of online marketing businesses.
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When do you feel really "on?"
What are the scenarios and situations that light you up? When you feel like the very best version of yourself?
For me, I can think of some specific times that have felt UH-MAZING.
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It's live!
I'm excited for the next Masterclass installment geared towards solo entrepreneurs who want to attract more high profile peeps to speak at their events.
This class is important because (IMHO) the telesummit is dying a slow death.
How's a savvy entrepreneur going to stand out? By having the most kick ass roster of peeps possible, that's how!
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At this point in my career I'm more than a little skeptical of marketing gurus and teachers offering "the foolproof solution to more money than God! It's so easy!"
Ack, that reminds me that I got comped an $800 ticket to go to some girls' event here in NYC where she was sharing her business building genius. Her favorite phrase was, "It's so freaking easy!"
And, that's not really the case!
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No doubt you've heard of his books because you've heard of his movies.
Moneyball, the Blind Side, the Big Short.
I started with the Big Short because I live in NYC and because I had my head up my ass during the 2008 crisis. It didn't impact me until a fateful day in 2009...but that's a different story!
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When people ask me about building a business based on "corporate" clients, they're usually intrigued by the word "corporate."
Now, I put corporate in quotes because most peeps automatically think corporate means Fortune 100 or 500 or 1000 companies. The big ass public companies with tens of thousands of employees. The companies with multi-billion dollar IPOs. The companies that we thought were too big to fail.
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I used to want to build an empire that included beautiful offices and legions of employees, but for right now (and the foreseeable future), I'm really content to live and work from home (and occasionally go into my clients' offices).*
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Do you need yet another productivity tool? Well, you might... and I've got one for you! It's called Pomodoro!
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I love lip colors but I have been on my organic jam for years now, especially when it comes to lip color.
After all, I lick my lips, eat with my lipstick on and otherwise ingest whatever I put on my lips on a daily basis.
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A four year old who designs paper dresses, the most exquisite Airstream trailer makeover and an ancient book of color theory...happy Thursday!
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In my consulting work with companies and 1:1, I can be pretty directive at times (when it's appropriate).
For example, one client with a major website does not have any sort of autoresponder to communicate with the THOUSANDS of opt-ins they get each month.
It's easy for me to say to their team, "THOU SHALT HAVE A DRIP."
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My friend, client and fab yoga teacher Lauren Imparato has released her limited edition collab with Miss Hamptons (supercool espadrilles in a season when espadrilles are the hotness).
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People: your customer experience is one of the MOST IMPORTANT elements of your business (whether your biz is large or small).
I've been preaching customer experience CX to my clients and at places like General Assembly and SXSW. In the coming I'm going to start sharing with you a specific CX model that makes your customer experience emotional, luxurious, and sticky.
Read MoreThis winter has been mighty mighty cold, and with the fatigue/nausea on full time along with the frigid air, reading has been my savior. Now that spring is making promises (I hope she can keep!) I think I'm going to carry my reading trend into the warmer months.
To add fuel to my reading fire, I also received the BBC List of 100 Top books (along with the stat that most people have read very few of them).
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