People: your customer experience is one of the MOST IMPORTANT elements of your business (whether your biz is large or small).

I've been preaching customer experience CX to my clients and at places like General Assembly and SXSW. In the coming I'm going to start sharing with you a specific CX model that makes your customer experience emotional, luxurious, and sticky.

Today's video is about why all people (who have bought but especially those who have not) are a part of your CX arc.

So watch the video and let me know which you'd rather be: the JLo of CX? Or a character in a Tom Wolfe novel?

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