(This is my newsletter from Monday. As soon as news of the attacks hit media, Justin and I were keeping track. Then I had to step back. Here's a bit on why.)

 

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A few days ago I posted this on facebook: 

I think the whole cultural phenomenon of "you have to be 100% aligned with your work IN YOUR SOUL" in order to take a project, client or job is doing a lot of folks a disservice. Sometimes you do work that might not be your dream so that it can fund the other stuff and that is ok!

And clearly it struck a chord with people because 94 likes and 21 comments later it got me thinking about my own approach to my work and business and my life...

Here's what I came up with.

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Someone asked me about fashion and More Than Enough- how can we feel like we have More Than Enough when something new and beautiful and desirable is coming out every season? 

How can we not allow ourselves to get caught in the fashion cycle? 

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Life is precious. May sound trite, but this story will remind you how profound and fleeting it is. Photo courtesy of Micah Hallahan

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weekly roundup of what's new (or old) and interesting

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I loved the freelancer life. From 2004 to 2009, I took projects that I liked and that would challenge me. I experienced a ton of different industries and leadership styles. I got to travel the world!

As a freelancer I have: 

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Ok since you now know that I think clothes are mightily important, where does one find such glorious duds to don for the purposes of making a mark?

TheRealReal.com

Here's my experience: 

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I love clothes. 

I love their myriad colors, the luscious fabrics. I love how transporting a garment can be. I love looking at bolts of fabric, imagining what they could be sewn into. I love looking at the shops to see what’s available and then making my own mental additions, changes, improvements. I love opening a closet full of only gorgeous colors, patterns and silhouettes.

Clothes make me happy. 

It started when I was a wee one.

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I've received a ton of questions lately about my website and such so I thought I'd take the opportunity to let you know some of the deetz.

Here's some info: 

Q. Who coded my site?

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I like Hachette. I like your titles. And I think that the demonstrated price elasticity of e-books means it's worth a healthy conversation with Amazon to see how publishers, authors and readers could all benefit from lower prices for them. 

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If you're in the info-marketing space, I'm wiling to bet that you've taken more than a few trainings from well-known industry leaders.

People like Frank Kern, Mike Koenigs, Lisa Sasevich, Jeff Walker, Ali Brown, et al might ring a bell.

For the record, I consider them the "old guard" of online marketing businesses. 

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When do you feel really "on?"  

What are the scenarios and situations that light you up? When you feel like the very best version of yourself? 

For me, I can think of some specific times that have felt UH-MAZING.  

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It's live! 

I'm excited for the next Masterclass installment geared towards solo entrepreneurs who want to attract more high profile peeps to speak at their events.

This class is important because (IMHO) the telesummit is dying a slow death.

How's a savvy entrepreneur going to stand out? By having the most kick ass roster of peeps possible, that's how!

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At this point in my career I'm more than a little skeptical of marketing gurus and teachers offering "the foolproof solution to more money than God! It's so easy!" 

Ack, that reminds me that I got comped an $800 ticket to go to some girls' event here in NYC where she was sharing her business building genius. Her favorite phrase was, "It's so freaking easy!"

And, that's not really the case!

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No doubt you've heard of his books because you've heard of his movies.

Moneyball, the Blind Side, the Big Short.

I started with the Big Short because I live in NYC and because I had my head up my ass during the 2008 crisis. It didn't impact me until a fateful day in 2009...but that's a different story!

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When people ask me about building a business based on "corporate" clients, they're usually intrigued by the word "corporate." 

Now, I put corporate in quotes because most peeps automatically think corporate means Fortune 100 or 500 or 1000 companies. The big ass public companies with tens of thousands of employees. The companies with multi-billion dollar IPOs. The companies that we thought were too big to fail. 

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