I've been in business for over 10 years. Some years I've felt like a pro. Other years I've felt like an impostor. 

Some years I have made tons of money (multiple six figures), other years what felt like hardly any (under $30k).  Some years I've outspent my earnings and other years I've saved. Some years I've been proud of my accomplishments and at other times I've wondered if I have any talent whatsoever for what I'm trying to do. 

Yes. Here's what you can learn from Rose Red and Lavender, a Brooklyn-based floral design shop.

Have personality!

So many people (especially B2B companies) think they have to be boring and dry and devoid of a sense of humor or personality in order to "do marketing."