So you want to work with corporate...
That's great! What are you going to DO for them?
Most of you on this journey already have a business (and if you don't I'm still talking to you).
If you've already been working on your own business, then you likely have a series of offers, products and services based on your expertise.
For those of you "escape from cubicle nation" types, hang with me.
You, too, have a well-developed set of hard and soft skills that you have been using at your place of work- possibly for your employer and possibly for your employer's clients.
Either way, you've got marketable expertise that can benefit many a corporate entity.
So, let's get down to it!
Take a moment to write down what it is you want to offer!
(If you're used to marketing gurus telling you that you need a signature offer, well you're in luck. I'm not gonna make you pin down your skills into one neat and pretty package. The beauty of corporate is that you get to flex and change depending on your audience. My small group mentorship program will talk more about that...all you need to know right now?
For right now you don't have to limit yourself to a "signature offer." Woohoo, right?)
Ok, so yeah, to get more specific, write down all the different skills you have acquired over your career. What are you good at? And what service/product does that translate to for your potential corporate clients?
You MUST have a flexible and thorough understanding of what you can do for clients (even if you haven't done it before) so that you can be effective in your networking and sales.
If you're having a hard time making a list of your skills, then corporate might not be for you.
If you feel like you have too many skills or areas of expertise, that's ok. Just write them all down for now.
I'm good at:
- Marketing strategy
- Trade show strategy
- Pricing strategy
- Reading people
- Observing systems
- Identifying opportunities for growth
- Creating functional frameworks based on ideas
- Connecting the dots between disparate concepts
What does that mean for services I could offer?
- Sales team trainings
- Marketing strategy
- Trade show strategies
- Individual and team assessments, 360s, coaching
- Talent management/engagement
- Performance reviews
- Executive coaching
- Succession planning
- Vision and strategy meetings
- Facilitating off-sites
- Customer service trainings
You get the idea. And now you have an example of how to take what you're good at and turn it into services.
If you're not sure of what to call some of those services because everything "corporate" or big business intimidates you, then I have a couple of suggestions that will benefit you and your biz:
1. Start reading! The Wall St. Journal, the Economist, INC Magazine, Fast Company and Forbes. Pando and TechCrunch if you like tech. The Business of Fashion if you like fashion. Go for industry reads based on your area of interest. Make sure what you're reading is about the business, not aimed at consumers.
2. Find your colleagues. Who is already serving your market? What are they putting out there? What media do they use? Notice I didn't call them competition. I believe there's enough to go around- and you could too!
Educating yourself, being able to speak the lingo, and knowing what others in your space are up to- all these things are crucial to credibility.
So, what are you good at? What are the services you can derive from your skill set?
Holler if you need help!
Get excited because tomorrow it's going to become clearer what you do with your list of businesses, strengths and potential service offerings.